A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives.
SALT Partners can help you create a marketing plan and work through the details of the same. We can assist in market research as well as action programs, budgets, sales forecast and sales strategies.
Branding is a critical component of any growing startup. A brand is a name, term, design, symbol or other features that distinguish your organization or product from its rivals in the eyes of the customer. We can help you develop a brand toolbox that can include a brand identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
We will also assist you in PR and Communications. With access to some of India’s leading agencies, we can assist you with the management of PR, corporate communications, handling press interviews and making presentations.
